Hello wonderful Vocabbett readers,
Ever since launching Vocabbett Annotated Classics, which have been selling wonderfully, I've been considering a potential pivot in Vocabbett's core offerings.
I originally began with all vocabulary, all the time. I was primarily catering to students preparing for the SAT/ACT, but then COVID happened, the SAT became optional, and it increasingly seemed too niche.
With Vocabbett Classics outselling everything else by a margin of about 10-to-1 (and that's without really "fitting" into a vocabulary company, as they do so much more than just improve students' vocabulary), what if I do this: keep vocabulary improvement as one of my core pillars, but expand into the field of classics at large?
Vocabbett is a stunning 6 years old, and I've loved every minute of it, but I think it might be time to grow into something easier to pronounce and more all-encompassing.
I'm thinking of calling it something like "Renaissance Revival," and I've already started playing around with the website. It retains the "past meets present" vibe of Vocabbett while allowing me to expand beyond vocabulary.
I'm still nailing down the details and core offerings, but my instinct says it's all about knowledge for the sake of knowledge, beauty for the sake of beauty, and raising the next generation of Renaissance men (and women!). Vocabulary will be a pillar, rather than the whole building. I'll have:
Annotated Classics (obviously)
Beautiful physical products (journals, etc.)
Courses (think: "Latin for the mom who needs to master the basics so she can teach her homeschoolers")
What else? Keep in mind that I'm a one-woman show who's also switching to part-time homeschooling next year, so while I'd love to have a big YT channel and podcast and Instagram page and X feed and new fiction books and hats...You get my drift. I am not an octopus.
I already designed the journals below. Aren't they beautiful??? I'm going to order some prototypes and make sure they're high quality, but then I'll start offering them here (or Renaissance Revival, as it may be).
So what are your thoughts? All vocabulary, all day? Or expand into reviving the classics at large?
You're the best either way. Thanks for all your support!
-Erica